What is creativity in web portfolio design?

The article analyses the creativity in a particular category of interactive products—personal portfolio websites. Most of the designers embraced the advantages of a digital portfolio which include the ability to make an unlimited number of copies at a very low price, availability through email and presence on the global job market. In trying to impress possible employers, designers often got more concerned with following advices offered by web design agencies on the web today rather than focusing on the quality of user experience. The question is can the rules of good web portfolio design be defined and/or can they be perceived as a process of creating new choices out of a prevailing set of options? The goal of this article is to provide an overview of work in this area and analyses it to speculate on what makes web portfolio creative as a narrative interac-